Pizza seems like one of the pandemic's most endemic foods.Irene Jiang/Business Insider
- DiGiorno's pizza advertisements claim the frozen pizza is better than delivery.
- It's a truth I've always wanted to chase down, but one I've never had the room in my stomach to — until now.
- I pitted small supreme pizzas from Domino's, Papa John's, and DiGiorno's to see if DiGiorno's is really better than delivery.
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Every 90's kid knows what DiGiorno's is.
It's the frozen pizza brand that claims to be better than delivery pizza. It's not delivery, "it's DiGiorno."
I've always wondered just how much water that claim holds. But testing out that claim requires ordering a bunch of pizza and pitting it against DiGiorno's. Before the pandemic, I had no desire to do such a thing. Now, pizza seems like one of the pandemic's most endemic foods.
While the rest of the restaurant industry suffers plunging losses, pizza chains can't hire fast enough to keep up with skyrocketing sales. And according to a Nielsen report for the week ending on April 11, frozen pizza sales were up by 51.3% compared to last year, and up 84% for the four-week period ending on April 11.
No wonder I had so much trouble finding a DiGiorno's frozen pizza. But after a long and arduous quest for DiGiorno's original supreme rising crust pizza spanning a month of futile online grocery orders and trips to the store, I finally got my pie.
To round out the roundup, I also ordered a small "deluxe" pizza from Domino's and a small "the works" pizza from Papa John's (not all on the same day, I don't want to send myself to the ER during a pandemic). Here's how DiGiorno's really compares to delivery.
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