Dick's Sporting Goods is bucking the store closures trend by opening 11 new locations this month
- While many retailers are planning to shutter stores, Dick's Sporting Goods is doing the opposite.
- The company plans to open 11 new locations by the end of August.
- Dick's stands to benefit as more consumers are venturing outside due to evidence that outdoor activities are safer than remaining indoors during the pandemic.
As retailers plan to close an estimated 6,000 stores across the US by the end of the year, Dick's Sporting Goods is bucking the trend and debuting 11 new locations by the end of August.
The openings include four traditional Dick's Sporting Goods stores, one Dick's Sporting Goods and Golf Galaxy store, four Dick's Sporting Goods Warehouse Sale locations, and one Overtime store.
Overtime and Warehouse are two new concepts for the company. Locations for each first opened in June. Overtime stores are outlets that sell sports apparel and equipment at up to 75% off, while Dick's Sporting Goods Warehouses are temporary stores with even deeper discounts.
At the beginning of June, Dick's reported that consolidated same-store sales had fallen by 29.5% in the first quarter, thanks to coronavirus-related store closures. At the same time, it said that e-commerce sales grew 110% in the quarter, including sales from its curbside contactless pickup services.
Demand for clothing and equipment for outdoor activities has surged this summer as evidence has indicated that, when it comes to spreading the coronavirus, doing things outside could be less risky than remaining indoors.
With a growing e-commerce presence and options for curbside pickup, Dick's is poised to benefit from the trend while promoting shopper safety.
The new Dick's Sporting Goods stores will host ribbon-cutting ceremonies on their opening weekends.
Here's where the new stores will open:
Dick's Sporting Goods:
Cape Cod Mall, 793 Iyannough Road, Suite XHC, Hyannis, MA 02601
Westgate Mall, 200 Westgate Drive, N132, Brockton, MA 02301
Deptford Mall, 1750 Deptford Center Road, Deptford, NJ 08096
Midland Park Mall, 4511 N. Midkiff Road, Suite 0P, Midland, TX 79705
Dick's Sporting Goods and Golf Galaxy:
Cumberland Mall, 2860 Cumberland Mall SE., Suite 1520, Atlanta, GA 30339
Dick's Sporting Goods Warehouse Sale:
Lake View Plaza, 15852 S La Grange Road, Orland Park, IL 60462
Centennial Promenade, 9637 E County Line Road, Englewood, CO 80112
Fair City Mall, 9652 Main Street, Fairfax, VA 22031
Burlington Plaza, 1551 Niagara Falls Blvd., Amherst, NY 14226
435 Westgate Drive, Brockton, MA 02301
Overtime by Dick's Sporting Goods:
Arizona Mills Mall, 5000 S. Arizona Mills Circle, Suite 135, Tempe, Arizona 85282