Coca-Cola is slashing 200 brands like Tab, Zico, and Odwalla. Here's the list so far of drinks you'll never be able to get again.
Mary Meisenzahl
REUTERS/Lucy Nicholson
- Coca-Cola plans to drop around 200 of its drink brands, it said on an earnings call.
- Since the summer, it has announced it will scrap Tab and Zico, but the whole list hasn't been released.
- The company says it will focus on its higher-earning brands.
Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. Tab, Zico, and Odwalla have been publicly axed, with more to come, the company said on an earnings call.
Coke hasn't yet named all the brands it will drop, but CEO James Quincey said that there will likely be more cuts in the "hydration" category that encompasses Smart Water and Powerade. Back in July, Quincey said that half of Coca-Cola's portfolio generated only 2% of revenue. Going forward, the company will focus on the biggest brands, like Coke and Sprite.
Here are all the brands that have been discontinued so far.
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