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Coca-Cola is slashing 200 brands like Tab, Zico, and Odwalla. Here's the list so far of drinks you'll never be able to get again.
Coca-Cola is slashing 200 brands like Tab, Zico, and Odwalla. Here's the list so far of drinks you'll never be able to get again.
Mary MeisenzahlOct 24, 2020, 18:52 IST
REUTERS/Lucy Nicholson
Coca-Cola plans to drop around 200 of its drink brands, it said on an earnings call.
Since the summer, it has announced it will scrap Tab and Zico, but the whole list hasn't been released.
The company says it will focus on its higher-earning brands.
Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. Tab, Zico, and Odwalla have been publicly axed, with more to come, the company said on an earnings call.
Coke hasn't yet named all the brands it will drop, but CEO James Quincey said that there will likely be more cuts in the "hydration" category that encompasses Smart Water and Powerade. Back in July, Quincey said that half of Coca-Cola's portfolio generated only 2% of revenue. Going forward, the company will focus on the biggest brands, like Coke and Sprite.
Here are all the brands that have been discontinued so far.
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Coca-Cola is retiring 70s icon Tab at the end of 2020, triggering nostalgia in some fans.
Tab.
Ramin Talaie/Getty Images
In early October, Coke confirmed it would stop producing Zico coconut water in coming months.
Zico.
Photo by Rachel Murray/Getty Images for Fitbit Local
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Back in July, Coke announced plans to drop struggling juice brand Odwalla, along with 300 jobs.
Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images
The company confirmed that Coke Life, a version of Coke flavored with Stevia leaf extract that debuted in 2014, is on the chopping block.
Coke Life.
Coca-Cola
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Diet Coke Feisty Cherry is another flavor getting cut.
Feisty Cherry.
Coca-Cola
Regional Virginia brand Great Neck Northern Ale is another casualty, although Gov. Ralph Northam tweeted that he is reaching out to Coca-Cola to keep the drink on shelves.
Northern Neck Ginger Ale.
Coca-Cola.
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Regional grape drink Delaware Punch was also eliminated.
Delware Punch.
Coca-Cola
Sprite Lymonade is another flavor getting discontinued by Coke.
Sprite Lymonade.
Photo by Alberto E. Rodriguez/Getty Images for BET
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Some brands under Coke's "hydration" category, which includes Dasani and Smart Water, are also likely to be removed going forward.
Dasani bottled water moves down a production line at a Coco-Cola bottling plant on February 10, 2017 in Salt Lake City, Utah.
George Frey/Getty Images