Chipotle is trying to win over Whole30 dieters with new menu items
- Chipotle has tweaked its chicken to make it Whole30 compliant, as well as rolling out a Supergreens salad mix with romaine, baby kale, and baby spinach.
- The chain is also offering free delivery all January on its Lifestyle Bowls, which are aimed at paleo, Whole30, and keto dieters.
- Sign up for Business Insider's retail newsletter, The Drive-Thru.
- Visit Business Insider's homepage for more stories.
Chipotle is trying to win over people trying the Whole30 diet in the new year.
On Thursday, the fast-casual chain announced it is rolling out a Supergreens salad mix and Whole30-compliant chicken option across the US.
The new salad mix will replace the previously romaine-only salad base, and contains romaine, baby kale, and baby spinach. The chicken has been updated to use sunflower oil in its marinade, making it compliant with the Whole30 diet.
Chipotle is also offering free delivery on its Lifestyle Bowls for the month of January. The chain launched Lifestyle Bowls - aimed at paleo, Whole30, and keto dieters - as items exclusively available on its digital menu in January 2019.
"The new year is a popular time for people to participate in Whole30, so we're excited that Chipotle's Lifestyle Bowls continue to take the stress out of healthy eating on-the-go," Melissa Hartwig Urban, Whole30's co-founder, said in a statement. "Convenience is key to staying on track, so I worked closely with the culinary team at Chipotle to create three compliant bowls for the Whole30 community."
Here is the full rundown of all Chipotle Lifestyle Bowls:
- Three Whole30 Salad Bowls: Supergreens, chicken, carne asada or carnitas, fajita veggies, tomato salsa, and guacamole
- Two Keto Salad Bowls: Supergreens, steak or chicken, tomatillo-red salsa, cheese and guacamole
- Paleo Salad Bowl: Supergreens, chicken, fajita veggies, tomatillo-green salsa and guacamole
- High Protein Bowl: White rice, black beans, full portion of chicken, full portion of steak, tomatillo-red salsa, cheese, and shredded romaine lettuce
- Vegan Bowl: Brown rice, black beans, plant-based Sofritas, fresh tomato salsa, roasted chili-corn salsa, shredded romaine lettuce
- Vegetarian Salad Bowl: Supergreens, brown rice, black beans, fajita veggies, fresh tomato salsa, and guacamole