- A pair of camouflage Crocs was Google's top trending shoe search of 2019, according to its annual Year in Search.
- The shoes were made from a collaboration with country singer Luke Combs. They are currently sold out.
- Crocs tied for seventh place as the most preferred footwear brand among teens in Piper Jaffray's biannual survey, up from 13th place last year.
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It's 2019 and people are finally coming around to Crocs.
According to Google's annual Year in Search, the top trending search in the shoe category was "Luke Combs Crocs," a pair of camouflage Crocs that were born of the second collaboration between the country singer Luke Combs and the controversial footwear brand.
"Post Malone crocs" was the eighth top trending search in the shoe category.
"I love Crocs because you get to be who you are," said Comb, a CMA Award-winning singer and songwriter who has collaborated on two different Crocs designs that both sold out. "These are very me and I hope people enjoy them, especially my fans, 'cause these LC2's are awesome."
Crocs weren't always in good favor with the public eye. The first pair of Crocs debuted in 2002, but it wasn't until recently that the company went from being a brand that everyone loves to hate to a salient and almost likable feature in mainstream footwear culture.
Crocs tied for seventh place as the most preferred footwear brand among teens in Piper Jaffray's biannual survey, up from 13th place last year. The company has sold more than 300 million pairs of shoes since 2002 and recently reported a 14% revenue increase in its second quarter.
The Luke Combs Crocs feature a bottle opener on the side and were released on November 14 with a suggest price of $60 at retail.
Here's how a country music singer partnered with Crocs to release the top trending shoe of 2019:
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