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Burt's Bees sold out of its Hidden Valley Ranch-flavored lip balms in less than 24 hours

Jordan HartJan 20, 2024, 18:24 IST

Business Insider

The flavors in the limited edition Burt's Bees pack are inspired by elements of a hot wings meal.Burt's Bees

Burt's Bees and Hidden Valley Ranch released a limited edition set of lip balms on Wednesday.
It reportedly took less than 24 hours for the 4-pack kit to sell out online.

A lot of people want to taste ranch and hot wings sauce on their lips all day, apparently.

At least that's what the instant success of Burt's Bees and Hidden Valley Ranch's lip balm collaboration suggests. The 4-pack kit went on sale Wednesday and they're already sold out.

The flavors are Hidden Valley Ranch, fresh carrot, crunchy celery, and buffalo sauce. Supplies lasted less than 24 hours, Fortune reported.

The lip balms already have 3.5-star rating, but the reviews are mostly super-fans begging for a restock of the limited edition release.

The idea began as an April Fool's joke in 2022, but the excitement from fans helped push the collaboration into reality.

Burt's Bees encourages users to layer up the flavors, which makes sense if you want your mouth to taste like a Super Bowl party.