Burger King was blasted for its terrible tweet on International Women's Day. From Pepsi to KitchenAid, here are 5 other brands whose campaigns have caused a stir in recent years.

Burger King's announcement of a new initiative aimed at helping female chefs drew heat on social media.Burger King

• Burger King's "women belong in the kitchen" tweet recently sparked outrage.
• In recent years, many controversial campaigns have caused fury around the world.
• Insider has rounded up 5 other notable flops from well-known brands.

A recent tweet from Burger King UK that read "women belong in the kitchen" on International Women's Day left a bad taste in the mouth of social media users.

It was part of a campaign intended to promote the chain's launch of an initiative to help increase the number of female head chefs in restaurants. But the initial tweet, which was part of a larger thread, was met with anger and confusion from thousands of social media users, with some describing it as tone-deaf.

As anger mounted, the chain said it was a "mistake" to not include the entirety of the initiative in its first tweet. It later apologised in a follow-up tweet, saying: "We hear you. We got our initial tweet wrong and we're sorry."

Read on for other examples of brand campaigns that went off the boil.