Bud Light said it'll buy back back expired cases of beer that didn't sell after the anti-trans boycott fallout

• Bud Light will buy back unsold, expired beer amid the right-wing boycott, The Wall Street Journal reported.
• Some conservatives are boycotting the beer after it advertised with trans influencer Dylan Mulvaney.

To mitigate damage amid an ongoing conservative boycott, Bud Light has told wholesalers the company will buy back expired beer that didn't sell, The Wall Street Journal reported.

The company is working to recover from a right-wing boycott after its advertising with transgender influencer Dylan Mulvaney, and the boycott isn't just impacting Bud Light and its parent company, Anheuser-Busch.

It's also impacting wholesalers, who say their employees have been confronted by angry customers in stores and at bars, WSJ reported.

To try to make peace, Bud Light has offered to purchase its unsold product from wholesalers, the Journal reported. The company also plans to reinvest its marketing in football and country music, and it has placed top executives who spearheaded the promotion with Mulvaney on leave.

Anheuser-Busch works with 385 wholesalers, or independent distributors, in the United States, many of them being family businesses that have carried the brand for decades, the Journal reported.

Two weeks after Mulvaney shared a photo of the single, personalized Bud Light can designed for her, the company's US CEO Brendan Whitworth shared a statement in an attempt to quell the boycott.

The statement focused on the American values of "freedom, hard work and respect for one another." It did not mention Mulvaney or the single, personalized can.

"We never intended to be part of a discussion that divides people," Whitworth said in the statement. "We are in the business of bringing people together over a beer."

JPMorgan analysts warned this week that even as Anheuser-Busch's sales may improve in the coming months as the company triples its summer budget for US branding, the estimated drop in sales stands at about 12% to 13% this year. Global CEO Michel Doukeris said earlier this month that the dip in sales represented about 1% of global sales.

"We believe there is a subset [of] American consumers who will not drink a Bud Light for the foreseeable future," the analysis from JP Morgan said.