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Brands and trends Gen Z brought back from the dead, from wraparound sunglasses to the 'baguette' bag

Mary Hanbury,Avery HartmansApr 7, 2023, 15:52 IST

Experts say current Gen Z trends represent escapism and nostalgia.Noam Galai/Getty Images

Gen Z has revived a slew of long-dormant trends, resurrecting brands and styles that were last popular in the 1990s and 2000s.
Low-rise jeans, maxi skirts, baguette bags, and Ugg boots are just a handful of the trends seeing a 2023 resurgence.

Ugg boots

Ugg's $150 ultra mini platform boot.Getty/Christian Vierig

Crocs

A Crocs shoe in collaboration with high-fashion brand Balenciaga.Jeremy Moeller/Getty Images

Velour tracksuits

Paris Hilton was once the queen of velour tracksuits.Photo by Hollywood To You/Star Max/GC Images via Getty Images

Dresses over jeans

Dresses over jeans were once a red carpet staple for Y2K celebrities.Valentina Frugiuele/Getty Images

Baguette bags

Panera's "baguette bag" is a riff on Fendi's classic style.Courtesy of Panera

Low-rise, baggy pants

Model Gigi Hadid has been sporting low-rise, baggy jeans.Gotham/GC Images via Getty Images

The preppy look

Ralph Lauren's 1989 collection.George Chinsee/WWD/Penske Media via Getty Images

Maxi skirts

Madonna's daughter, Lourdes Leon, outside the Marc Jacobs runway show in a denim maxi skirt.Gilbert Carrasquillo/Getty Images

Waistcoats

Ayo Edebiri visits the IMDb Portrait Studio at SXSW 2023 on March 12, 2023 in Austin, Texas.Corey Nickols/Getty Images for IMDb

Wraparound sunglasses

Kim Kardashian sporting a pair of wraparound sunglasses in New York City in November 2022.Photo by Gotham/GC Images

Fast food workers are unionizing, but some of the biggest chains in the country are fighting to stop them