Boot brand Ugg just opened a new flagship store in the midst of a pandemic-fueled retail apocalypse - see inside
- Ugg opened a nearly 13,000 square foot Fifth Avenue store in November.
- The brand is seeing a resurgence as loungewear and slipper sales increase.
- Ugg plans to open more stores in 2021.
Uggs are officially back in style, according to The New York Times, and the brand just opened a new flagship store on Fifth Avenue in New York City in November.
The new store comes as many retailers are forced to shutter in what has been dubbed the "retail apocalypse." In January, Business Insider covered the way faltering malls added entertainment options to draw in shoppers and survive as anchor stores closed. Then, stay-at-home orders and the COVID-19 pandemic made matters worse; at least 8,300 stores closed in 2020, including Gap, Forever21, and JC Penney.
Uggs got big in the US after nabbing a place on Oprah's favorite things list in 2000, but the trend was over by 2011. After celebrities like Rihanna and Sienna Miller were spotted wearing Uggs in 2018, Business Insider said that they were making a comeback, and the brand did $1.5 billion in sales in 2018.
Now, the spike in demand for loungewear and cozy outfits for working from home seems to have come at the perfect time for Ugg. Take a look inside the new store.
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