Beyond Meat is rolling out new burgers designed to fix its most frequent criticism

• Beyond Meat is rolling out two new versions of its Beyond Burger, one of which the company says is its "most nutritious patty to date."
• Beyond Meat and other plant-based protein makers have the potential to win over health-conscious customers, but often have similar nutritional value to traditional meat.
• The "juicy" new Beyond Burger will have 35% less saturated fat than a classic 80/20 beef burger patty. The more nutritious option will have 55% less saturated fat than traditional beef.

Beyond Burger is doubling down on nutrition with two new burgers.

On Monday, the plant-based "meat" maker announced it is rolling out two new versions of the Beyond Burger in early 2021. In a press release, the company classified one as the "juiciest burger yet" and the other as the "most nutritious patty to date."

Beyond Meat and other plant-based protein makers have been grappling with how to best position themselves when it comes to nutrition.

While many people are interested in plant-based options for health reasons, meat-free options are often similar to the meat that they are attempting to replicate in terms of calories and fat.

Plant-based options typically have far less cholesterol, but some actually have more sodium than meaty alternatives, according to Business Insider's 2019 analysis.

However, plant-based "meat" makers like Beyond have the ability to refine their formula and continue to reinvent their products.

Read more: Inside Beyond Meat's mission to take over fast food, from KFC's fried chicken to McDonald's burgers

The "juicy" new Beyond Burger will have 35% less saturated fat than a classic 80/20 beef burger patty. The more nutritious option will have 55% less saturated fat than beef.

"Both new burgers will boast the same savory taste profile, have lower overall fat and fewer calories than 80/20 beef, and have B vitamins and minerals comparable to the micronutrient profile of beef," Beyond Meat said in a press release.

Beyond Meat did not release full nutrition information for the two new burgers. But, its new burgers highlight an advantage plant-based protein makers have on traditional meat companies: their ability to continue to improve nutritional info. Beyond Meat's chief growth officer, Chuck Muth, told Business Insider last year that the company's priorities are improving in three areas — nutrition, price, and taste.