- Ben & Jerry's is collaborating with Vox
Media for a podcast, "Who We Are: A Chronicle of Racism in America," which will examinerace in America. - The podcast will look at "legal discrimination and state-sanctioned brutality continued long after slavery ended."
- The series will have six 30-minute episodes, with the first one debuting on September 15.
After a summer of civil rights being on the forefront of the minds of many Americans, Ben & Jerry's is working on something new that will further examine the roots of
On Tuesday, the ice cream giant announced it will be launching a podcast about white supremacy in America, called "Who We Are: A Chronicle of Racism in America," as part of The Who We Are Project, in collaboration with Vox Media.
"In the wake of George Floyd's murder, America faces a racial reckoning — one that requires an honest look at the American history that has allowed and encouraged white supremacy to thrive for the last 400 years," the companies said in a joint statement.
The podcast is based off
The podcast, hosted by author and podcaster Carvell Wallace, will examine how "legal discrimination and state-sanctioned brutality continued long after slavery ended, profoundly limiting Black Americans' ability to gain access to jobs, housing, education, and health care; or to create and accumulate wealth," according to the announcement.
The 30-minute episodes will be released in six parts, with the first episode debuting on September 15. Every episode will also include a concrete action listeners can participate in to effect change.
This isn't Ben & Jerry's first foray into civil rights. Earlier this summer, the company made a public statement denouncing the actions that led to the police killing of George Floyd, including calling on US lawmakers to pass H.R. 40, which would create the Commission to Study and Develop Reparation Proposals for African-Americans and examine the effects of slavery from 1619 until present day.
The company also released a "Justice ReMix'd" flavor in 2019, to highlight structural racism and issues within the criminal justice system.