- A Singaporean bank's cardholders have exclusive access to presales for Taylor Swift concert tickets.
- Swiftie bachelors are going viral as they jokingly search for dates who happen to be cardholders.
Eligible bachelors want to score tickets to Taylor Swift's Singapore concert so badly that they're posting their profiles on Twitter in hopes to land a date who checks one key criterion: they own a United Overseas Bank, or UOB, credit card.
Starting Wednesday, UOB cardholders are set to have exclusive access to a presale for tickets to Swift's concerts, which are scheduled in the city-state from March 2 to March 9, 2024.
The general public is not set to have access until two days later.
Keen to beat the rush for tickets, enterprising Swifties jokingly started to tweet out their dating profiles in search of romantic partners who also happened to be cardholders.
In a tweet on June 23 that's been viewed more than 2.3 million times, @jameswindborne, a self-professed Swift fan, described himself as a 30-year-old pilot and architect who "can afford to live in this economy."
His criteria for a partner: a "male/female" who lives in Singapore or Japan and is a "UOB Credit/Debit cardholder."
—James (@jameswindborne) June 22, 2023
Dozens of other Taylor Swift fans are racking up thousands of likes with tweets in the same format.
Hazim Azman, a Malaysian fan who tweeted two selfies and a bulleted list of reasons to date him, told Insider on Wednesday that he considered his tweet successful because he had befriended a few UOB cardholders who promised to help him secure tickets.
"Fingers crossed, let's hope we secure the tickets today," he said, planning to travel down to Singapore to catch the show if he gets tickets.
More than 1 million fans were already in the presale queue on Wednesday and more than 300,000 fans are expected to attend the concert's Singapore dates, the local news outlet The Straits Times reported.
United Overseas Bank said in a Tuesday statement seen by Insider that the allure of early concert tickets had increased credit card sign-ups in Southeast Asia by 45% in the week after the promotion was announced. Most of the approved sign-ups were for those between 20 to 40 years old, the bank said.
Only cardholders in Singapore, Malaysia, Indonesia, Thailand, and Vietnam are eligible for the presale.
The Eras Tour could become the first-ever concert to earn more than $1 billion from tickets, merchandise, and sponsorships, according to a June 26 report by The Wall Street Journal.