Are Uggs really back in style? I visited one of the brand's retail stores and saw why the beloved early 2000s shoes are making a comeback — see inside.

Ann Matica Oct 29, 2022, 17:48 IST

The Ugg store at the Oculus at One World Trade in New York City.Ann Matica/Insider

Ugg seems to be making a comeback this fall after originally gaining popularity in the early 2000s.
Deckers Outdoor Corp, which owns Ugg, reported the brand's sales increased by $28.1 million year-over-year in its most recent quarter.

As cooler weather begins to set in, you may have noticed a style trend from the early 2000s resurfacing among your friends and celebrities like Bella Hadid and Keke Palmer: Ugg boots.

Ann Matica/Insider

As cooler weather begins to set in, you may have noticed a style trend from the early 2000s resurfacing among your friends and celebrities like Bella Hadid and Keke Palmer: Ugg boots.

In October, Deckers Outdoor Corp, which owns shoe retailers like Ugg and Hoka, reported a Q2 net sales increase of 21.3% to $876 million. Ugg was the brand at the forefront of earnings, with net sales jumping from $448.4 million from the same time last year to $476.5 million.

Ann Matica

In October, Deckers Outdoor Corp, which owns shoe retailers like Ugg and Hoka, reported a Q2 net sales increase of 21.3% to $876 million. Ugg was the brand at the forefront of earnings, with net sales jumping from $448.4 million from the same time last year to $476.5 million.

This resurgence begs the question: are Uggs really back? With that in mind, I decided to visit an Ugg store in New York City to see if the brand really is thriving once again.

Ann Matica/Insider

This resurgence begs the question: are Uggs really back? With that in mind, I decided to visit an Ugg store in New York City to see if the brand really is thriving once again.

I went to the Ugg store located in the Oculus at One World Trade Center.

Ann Matica/Insider

Walking through the World Trade Center's doors, I was immediately greeted by the hustle and bustle of enthusiastic shoppers.

Ann Matica/Insider

It took me about 15 minutes to find the Ugg store tucked in the corner of a balcony level.

Ann Matica/Insider

The sleek 3,482 square-foot Ugg store first opened in 2017, almost 40 years after the company was originally launched.

Ann Matica/Insider

A sign encouraging customers to join the Ugg rewards program to receive shipping perks, store bonuses, and a $20 coupon was set up by the entrance.

Ann Matica/Insider

The store was brightly lit and had glass display shelves for shoppers to browse.

Ann Matica/Insider

On the back wall, a blue and orange gradient helped set a relaxing atmosphere.

Ann Matica/Insider

I was surprised by the store's large selection of apparel, since I'd previously only considered Ugg to be a shoe brand.

Ann Matica/Insider

There was a rack of Ugg puffer jackets for customers shopping for the colder months.

Ann Matica/Insider

A pair of blue knitted hand warmers also caught my attention.

Ann Matica/Insider

Along with winter garb, the store also sells incredibly soft bathrobes.

Ann Matica/Insider

The shelves nearby had fluffy slippers and blankets on display.

Ann Matica/Insider

I peeked into the spacious dressing room open to customers. There were multiple large mirrors against the wall for shoppers to use while trying on the Ugg clothes.

Ann Matica/Insider

Large wooden tables were set up to show off the store's main attraction: its shoes.

Ann Matica/Insider

The location carried boots in all shapes and sizes, including the brand's Bailey Bow II boots complete with ribbons, which retails for $200.

Ann Matica/Insider

There were also more recent designs, like the Tazz Platform Slippers, which have recently grown in popularity and are priced at $120 …

Ann Matica/Insider

… as well as a cheaper yellow clog version for $80.

Ann Matica/Insider

The store also carries Ugg sneakers that cost $120 a pair.

Ann Matica/Insider

On the opposite wall from the women's clothing and shoe section are the menswear options.

Ann Matica/Insider

While Ugg may not be stereotypically thought of as a men's clothing and shoe brand, the store actually carried a decent variety of men's long sleeved shirts, sweatpants, and boots.

Ann Matica/Insider

While Ugg may not be stereotypically thought of as a men's clothing and shoe brand, the store actually carried a decent variety of men's long sleeved shirts, sweatpants, and boots.

I particularly liked these red men's Tasman slippers and was disappointed when a store associate told me they didn't carry the color in women's sizes.

Ann Matica/Insider

The men's clothing and footwear seemed to only have a couple color options available, like black, red, and navy blue.

Ann Matica/Insider

Once I'd checked out the entire store, I came across the children's section on my way out.

Ann Matica/Insider

The shoes were priced between $55 and $150 depending on the style, which seemed on the higher end for kids' shoes.

Ann Matica/Insider

After going to the Ugg store, which felt like an upscale retail experience, I'm not surprised that the company has been successfully drawing customers in and growing its earnings.

Ann Matica/Insider

After going to the Ugg store, which felt like an upscale retail experience, I'm not surprised that the company has been successfully drawing customers in and growing its earnings.

Whether you love Uggs or hate them, there is no denying that the brand is successfully making a comeback.

Ann Matica/Insider

I visited the Toys 'R' Us revival store in Macy's. It had every toy you could think of, and it made me feel like a kid again.

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Are Uggs really back in style? I visited one of the brand's retail stores and saw why the beloved early 2000s shoes are making a comeback &mdash; see inside.

As cooler weather begins to set in, you may have noticed a style trend from the early 2000s resurfacing among your friends and celebrities like Bella Hadid and Keke Palmer: Ugg boots.

In October, Deckers Outdoor Corp, which owns shoe retailers like Ugg and Hoka, reported a Q2 net sales increase of 21.3% to $876 million. Ugg was the brand at the forefront of earnings, with net sales jumping from $448.4 million from the same time last year to $476.5 million.

This resurgence begs the question: are Uggs really back? With that in mind, I decided to visit an Ugg store in New York City to see if the brand really is thriving once again.

I went to the Ugg store located in the Oculus at One World Trade Center.

Walking through the World Trade Center's doors, I was immediately greeted by the hustle and bustle of enthusiastic shoppers.

It took me about 15 minutes to find the Ugg store tucked in the corner of a balcony level.

The sleek 3,482 square-foot Ugg store first opened in 2017, almost 40 years after the company was originally launched.

A sign encouraging customers to join the Ugg rewards program to receive shipping perks, store bonuses, and a $20 coupon was set up by the entrance.

The store was brightly lit and had glass display shelves for shoppers to browse.

On the back wall, a blue and orange gradient helped set a relaxing atmosphere.

I was surprised by the store's large selection of apparel, since I'd previously only considered Ugg to be a shoe brand.

There was a rack of Ugg puffer jackets for customers shopping for the colder months.

A pair of blue knitted hand warmers also caught my attention.

Along with winter garb, the store also sells incredibly soft bathrobes.

The shelves nearby had fluffy slippers and blankets on display.

I peeked into the spacious dressing room open to customers. There were multiple large mirrors against the wall for shoppers to use while trying on the Ugg clothes.

Large wooden tables were set up to show off the store's main attraction: its shoes.

The location carried boots in all shapes and sizes, including the brand's Bailey Bow II boots complete with ribbons, which retails for $200.

There were also more recent designs, like the Tazz Platform Slippers, which have recently grown in popularity and are priced at $120 …

… as well as a cheaper yellow clog version for $80.

The store also carries Ugg sneakers that cost $120 a pair.

On the opposite wall from the women's clothing and shoe section are the menswear options.

While Ugg may not be stereotypically thought of as a men's clothing and shoe brand, the store actually carried a decent variety of men's long sleeved shirts, sweatpants, and boots.

I particularly liked these red men's Tasman slippers and was disappointed when a store associate told me they didn't carry the color in women's sizes.

The men's clothing and footwear seemed to only have a couple color options available, like black, red, and navy blue.

Once I'd checked out the entire store, I came across the children's section on my way out.

The shoes were priced between $55 and $150 depending on the style, which seemed on the higher end for kids' shoes.

After going to the Ugg store, which felt like an upscale retail experience, I'm not surprised that the company has been successfully drawing customers in and growing its earnings.

Whether you love Uggs or hate them, there is no denying that the brand is successfully making a comeback.

Are Uggs really back in style? I visited one of the brand's retail stores and saw why the beloved early 2000s shoes are making a comeback — see inside.