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An entrepreneur who made close to $400,000 in sneaker sales reveals the top 4 pairs to invest in right now for the most profit - and the one unexpected pair to avoid

Apr 6, 2020, 20:16 IST
Ishaan JainSneakerheads reveal what could pay off the most during the coronavirus pandemic.

It's a tough time for the $2 billion sneaker resale industry. The booming market, which is projected to hit $6 billion by 2025, is facing headwinds from the coronavirus outbreak, which has infected more than 1.2 million people worldwide.

To navigate the crisis, resellers might want to consider cashing out on hyped pairs that might not regain value for another year, Jerry Wu, the head of Sneaker Con China, told Business Insider in a recent interview.

But even amid a global pandemic, certain sneakers are still retaining their investment value.

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Alan Vinogradov, the cofounder and organizer of Sneaker Con, previously told Business Insider that he recommends that people buy pairs of The Nike SB Dunk Low Travis Scotts or the Jordan 5 Retro High Off-Whites.

Sneaker reseller Ishaan Jain also has some recommendations for resellers looking for new investments. The 19-year-old started reselling sneakers seriously in 2015 and said he made $325,000 in sales between September 2017 and March 2019. To date, he estimates that he has done close to $400,000 in sales.

Now a freshman at the University of North Carolina at Chapel Hill studying business administration, Jain still runs his business from his dorm room, though he said it has slowed down since his time in high school.

Here are the top four models Jain said would be worth the investment right now - and one he said isn't worth your time.

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