- Isaac Davydov made six-figures in 2019 reselling sneakers.
- He uses a method called "holding," where he waits to sell certain pairs until they reach their maximum value. His ability to sense what will do well on the market has helped him earn thousands of dollars on individual holds.
- He once made over $20,000 on a hold of 50 pairs of Jordan 4 Retro Travis Scott Cactus Jacks.
- Here's how the 19-year old is able to be spot-on with his predictions for which shoes will increase in value over time.
- It turns out that a shoe's wearability is one of the most important features it can have to be successful on the resale market.
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It can be hard to predict which hyped sneakers will explode on the resale market.
According to sneaker reseller Isaac Davydov, sometimes it's just a feeling. The 19-year-old has become a master in buying and selling hyped shoes at the ideal time to make the biggest profit. As opposed to quickly selling his merchandise almost immediately after purchase - a method known as "flipping" - Davydov's strategy, known as "holding," is a slower process that allows for even higher returns on investment.
Davydov's method has proven effective. The teenager made six-figures in sales last year - and made five-figures on some individual holds.
An essential pat of the holding method is being able to predict which shoes make the best investment. Davydov says he can predict exactly what will do well - or poorly - on the resale market, down to the shoe size that will be the most popular.
"It sounds funny because most people who do holds have a few mess-ups," Davydov said. "But it just became so intuitive for me where it was like, I knew which shoe was going to go down, I knew which shoe was going to go up. It's kind of like stocks."
He once made over $20,000 on a hold of 50 pairs of Jordan 4 Retro Travis Scott Cactus Jacks.
Here's how the reseller can tell what shoes will make a huge profit with just one glance: