A new line of "ultra-luxury" pet accessories is proving high fashion has gone to the dogs.
On Thursday, a new pet wear brand, Pagerie, released its debut, three-piece Sahara collection, which features a $380 collar, a $520 leash, and a $720 harness.
According to Pagerie's website, the brand designs "innovative accessories that will stand the test of time. Imbued with artful craftsmanship, exquisite attention to detail, and conscious functionality."
Founder Mandy Madden Kelley told lifestyle website Dezeen that she felt "other pet accessories tend to be too sporty, masculine or they tend to cover the pet's entire body. What I was looking for was something more sensual. I wanted to create designs that highlight the gracefulness and elegance that pets have."
Pagerie says it works with the same French factory that also treats and tans leather for Hermés, the famed luxury fashion brand. Hermés Birkin bags are the most expensive bags in the world, retailing for between $40,000 to $500,000.
In a blog post on Pagerie's website, Kelley said she wanted to create a sustainable option for pet owners with "a more elevated point of view."
"Everything has become fast fashion and things are becoming easier to make," she said. "At the same time, I felt like we've lost this level of quality that we had back in the day. I wanted to bring that back and celebrate it."
According to Dezeen, Pagerie "makes each piece by hand using sandy-hued, full-grain French leather and marine-grade stainless steel normally reserved for making yachts."
Pagerie's founder Kelley is a former lawyer-turned-influencer with over 100,000 followers on Instagram. Her profile consists of mainly neutral tones, and the Pagerie brand is an extension of that.
"I'm a lover of neutrals and a relaxed mood. Pagerie has a darker, more sinister and badass point of view. I hope to add this level of mystery and sophistication that I have not been able to do throughout my own personal brand," Kelley told Dezeen.
It's not clear if the brand will expand to make products for cats or other pets.
Take a look at the Sahara line: