- Jennifer King is a personal assistant working at Insignia, a luxury lifestyle management service for millionaires and billionaires.
- Insignia was founded in Europe in 1996 and expanded stateside last year. Jennifer is one of the employees in Insignia's New York City office.
- As one of several PAs in charge of a handful of Insignia's millionaire and billionaire clients, Jennifer spends her day fielding client requests.
- That includes everything from picking up a special watch from Cartier's VIP room to personally arranging a restaurant reservation at the Polo Bar, where she ensures her client gets their favorite table and favorite bottle of Champagne.
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When you're exorbitantly rich, you can afford not to fret over things like your 15th wedding anniversary - at least if you're an Insignia member.
Insignia is a personal concierge service for ultra-wealthy individuals that was established in Europe in 1996. The company recently made its way stateside, opening up a New York City office in 2019 to better cater to its US-based clientele.
For the most part, Insignia's US president Richard Lewis told Business Insider, clients mostly use their service to book travel. But the company's fleet of personal assistants can (and do) take care of "any and all requests" a member may throw their way.
Here's what a typical day looks like for Jennifer, one of the personal assistants in Insignia's New York office, from waking up at 7 a.m. and heading into the office half an hour before office hours officially begin to delivering Cartier and Bergdorf's purchases made on an Insignia client's behalf to a Blade heliport in Manhattan.