+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

A Chick-fil-A worker who got millions of views with TikToks of her staff meals says the company stopped her from posting. Now she's quit to become a content creator.

Apr 24, 2024, 17:14 IST
Business Insider
Miriam Webb had posted more than 40 videos of her Chick-fil-A staff meals.@mirithesiren on TikTok
  • A former Chick-fil-A worker said the chain asked her to stop posting videos of her staff meals on TikTok.
  • Miriam Webb had posted more than 40 videos of her staff meals. Some had over 1 million views.
Advertisement

A former Chick-fil-A worker said that the fried-chicken chain asked her to stop posting videos of her staff meals on TikTok because she was breaking company policy.

Miriam Webb, known on TikTok as @mirithesiren, posted her first review of a free meal she had on shift in December.

Since then, Webb has posted more than 40 videos in her Chick-fil-A uniform showing viewers her free employee meals, including sandwiches, nuggets, waffle fries, and mac and cheese, many of which have hundreds of thousands of views.

But Chick-fil-A has now put a stop to that, Webb said in a video in mid-April.

"I was reached out to by Chick-fil-A upper management and PR to let me know that my videos actually break a rule in our employee handbook," she said. "Unfortunately, Chick-fil-A is not willing to make an exception for me or collab with me."

Advertisement

In the comments, Webb said she wasn't able to publicly share which policy she had violated.

She told Business Insider in an interview that the owner of her store was "gracious" and explained the policy "very kindly." He said she could continue to make Chick-fil-A review videos not wearing her uniform, she added.

"I'm not angry with Chick-fil-A," Webb said in a video. "I still love the company."

Chick-fil-A has allowed her to keep her current videos on her profile, she said in a video.

Webb told BI that she handed in her notice on Monday after spending just over a year working at a Chick-fil-A in Los Angeles County to focus on content creation instead. "I love my team," she said, speaking about her time at the company.

Advertisement

Chick-fil-A did not respond to a request for comment from Business Insider.

Food reviews are hot stuff

Restaurant reviews and food rankings are popular topics for TikTok videos. Some creators monetize their content through paid partnerships, and viewers have been pushing them to declare whether they paid for their meals themselves or got them provided by the restaurant.

Webb started her staff meal videos with the same intro: "It's a great day at Chick-fil-A and today I'm gonna show you what I get on my employee meal."

One from February has been viewed 3.5 million times on TikTok. Some of the videos show her trying out "menu hacks," such as making what she describes as boba milk tea and strawberry frosted lemonade using ingredients her restaurant has in stock. In other videos, she mixes together various Chick-fil-A sauces to create new flavors.

Miriam Webb's videos include reviews and "menu hacks."@mirithesiren on TikTok

The videos appear to be filmed in a quiet part of the restaurant's dining room or a staff room. Some are recorded in the restaurant's outdoor seating area.

Advertisement

Webb's last Chick-fil-A video before the company's PR team contacted her, which has 3.4 million views, shows her reviewing the four drinks in its limited-edition Cherry Berry range. Though she wore her Chick-fil-A uniform in the video and appeared to be filming in the restaurant, Webb said she paid for the beverages herself rather than getting them through her meal allowance.

Webb's TikTok account also features videos of her reviewing her staff meals at Aldi, where she also has a job.

In her video announcing the end of her Chick-fil-A staff meal videos, Webb said that other brands wanting to collaborate with her should reach out.

On Sunday, Webb posted what appeared to be her first piece of sponsored content — a review of various Shake Shack sandwiches. Webb gave the meal a "10 out of 10" rating.

Commenters on the video said they were glad to see Webb score a paid partnership. "You deserve it!! The other company missed a blessing," one commenter wrote.

Advertisement

Other collaborations are on the way, Webb told BI, including one with a "very large" chicken company.

"We have been in meetings back-to-back," she said.

Are you a fast food superfan? Contact this reporter at gdean@insider.com.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article