You know a brand has reached cult-following status when a loyal customer makes it an all-out party theme.
Stella, a California teen, loves beauty and makes TikTok videos trying out different products. So it was natural that her bat mitzvah was inspired by her favorite makeup brand, Glossier.
"She was doing a lot of Glossier reviews," her mom, Alexx, told Insider. "She was always asking me to go to the Glossier store." (The family was granted a request to use first names only because they feared for their safety at a time of cultural and political conflict.)
So the Regent Beverly Wilshire ballroom was converted into a Glossier-meets-Soho House nightclub. It included mini shops with two other brands Stella loves, Crumbl cookies and Starbucks coffee.
Lisa Friedman and Marisa Lainer, who run the boutique event-planning company LA Party Stylists, were the masterminds behind the transformation.
Their clients, who often work in finance, entertainment, law, or real estate, come to them almost exclusively by word of mouth.
"We don't advertise," Friedman said.
"Unless you've been referred to us, it usually doesn't work out," Lainer added.
That's because parents who approach them by referral have talked with their friends and know that these blowout bashes will cost them. Budgets for their bar and bat mitzvahs can range from $100,000 to $1 million, but the typical budget is between $300,000 and $500,000, they said.
Part of that price tag comes with the guarantee that no two events are the same. "Each of our parties is extremely different," Friedman said.
"We don't want anyone to say, 'Oh, it's another one of those,' because then you're just doing a conveyor-belt party," Lainer said.
Take a look inside the Glossier-inspired party.