8 loud luxury items sold by designer brands that people actually buy
Maria Noyen
- Quiet luxury has become one of the buzziest consumer trends.
- But not everyone is sold, as designer brands are still selling some wild, loud luxury items.
Quiet luxury might be one of the year's biggest shopping trends, but that doesn't mean everyone is sold on it.
More than a few designer brands are still marketing loud luxury items that scream, "This product is expensive," proving there are still consumers who love being bougie and aren't afraid to show it.
From logo-heavy kitchenware that costs nearly $1,000 to customized paper envelopes retailing at over $100, here are eight loud luxury items from designers that people are buying.
Hermès is selling customized A5 envelopes that cost a mere $125 each.
Nothing says loud luxury quite like designer versions of miscellaneous homeware. Take the Hermès paper envelope, for example.
Sold in an A5 size, the envelopes are individually priced at £100, roughly $127, and are customized so online shoppers don't know what the product looks like until it arrives.
According to the product description, the envelopes are "ideal for storing travel documents, tickets, or notes."
They are also ideal for letting everyone know how bougie you are.
Balenciaga dropped rhinestone-encrusted mesh bags for a casual $6,950.
Kim Kardashian, a Balenciaga ambassador, is no stranger to loud luxury. Take the recent office tour she uploaded to TikTok, which showed viewers that her headquarters are littered with expensive pieces like a silver embossed 3D model of her brain, a tanning bed, and a mannequin customized with her body measurements.
But she's also been spotted outside the office carrying a rhinestone-covered $6,950 Balenciaga tote, a loud luxury version of an ordinary mesh bag often used for grocery shopping.
Designers are still selling logo-heavy items, and celebrities are still rocking them.
Logo-heavy items are huge indicators of loud luxury — even on designer brands' tiniest products.
Just look at Taylor Swift's Louis Vuitton camera box. It's only 4.9 x 6.9 inches, but the recognizable logo print screams, "This is expensive."
And spoiler alert — it is. The bag retails for $3,450.
Another celebrity dedicated to loud luxury is Jeff Bezos' fiancée, Lauren Sánchez. During a pit stop in Portofino, Italy, during their European vacation on his $500 million yacht over the summer, she was spotted wearing a $635 Louis Vuitton visor adorned with the brand's logo and its name boldly printed on the back strap.
The bigger the item, the more obvious it is that you spent a lot of money on it.
Loud luxury doesn't necessarily mean an item has to be plastered with designer logos or rhinestones.
Another way designers are selling products that anyone can tell are expensive is through bold colors and oversize dimensions.
The celebrity favorite Bottega Veneta Andiamo Ribbon tote, priced at $7,900, is a good example. Yes, there are versions of the bag in muted colors on sale, but the only one out of stock is bubblegum pink, which shows some consumers aren't shying away from loud luxury.
It's not just bags — UGG is selling huge, pricey versions of its standard boots.
The Ultra Ultra Tall UGGs are 26 inches long, over double the size of the classic tall UGG boot. Originally marketed at $600, the shoe is now priced at $419.99. That's still over double the price of the classic shape.
The new boot comes with four zip-off sections in shades of orange and cream, which are adjustable so buyers can style them how they want.
Like the colorful big designer bags, the shoe's size and colors lean into loud luxury.
It remains to be seen if people are seriously flocking to buy these boots, but sales could be driven by recent viral videos shared by TikTok creators jokingly buying and reviewing them.
Miu Miu is selling sequin-embroidered panties that don't look comfortable but do look expensive.
Loud luxury lends itself to the old-fashioned motto: beauty is pain.
Nothing quite sums that up like the sequin-embroidered silk underwear Miu Miu debuted at Paris Fashion Week in 2023, now sold for $5,800.
Two of the four available sizes are sold out, showing demand for these sparkly and very clearly expensive undergarments.
Kitchenware isn't immune to loud luxury, as Smeg's colorful collab with Dolce & Gabbana proves.
The exclusive "Sicily is My Love" collection features flashy, colorful kitchenware completed with the Dolce & Gabbana logo. Shortly after the collection debuted in 2019, Kris Jenner took to Instagram to say she was "OBSESSED" with them and had bought stacks of the appliances as Christmas gifts for friends and family.
The products from the line are still sold through different vendors. On the Bloomingdale's website, the two-slice toaster is $700, the four-slice toaster is $900, and the Electric Citrus Juicer is $700.
But the Kardashians aren't the only fans of the eye-catching kitchenware. Over the last year, several content creators have shown off items from the line in their homes on TikTok, including one who bought a Dolce & Gabbana and Smeg fridge. Williams Sonoma is selling a variation of the refrigerator from the line for $50,000.
Le Creuset items are timeless, but specialty products like the heart-shaped Dutch oven encapsulate loud luxury.
Le Creuset cookware is often considered a subtle indicator of wealth. The brand is nearly 100 years old and is known for producing durable kitchen items that many see as a long-term investment.
But there is nothing subtle about the brand's decision to recently launch a Valentine's Day-themed cookware featuring $220 heart-shaped versions of its signature pieces, including the fan-favorite Dutch oven.
The pieces make a statement, and that's exactly what loud luxury is about.
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