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7 iconic brands beloved by millennials that are disappearing
7 iconic brands beloved by millennials that are disappearing
Taylor BordenJun 27, 2020, 01:11 IST
Smith Collection/Gado/Getty Images
Chuck E. Cheese filed for Chapter 11 bankruptcy on June 25. It is just the latest brand once beloved by millennials to face its downfall.
A number of now-nostalgic brands like Limited Too and Claire's filed for bankruptcy in recent years, along with brands that couldn't compete with technological innovations like Toys R Us and Blockbuster.
Here's a look at brands that were once distinctly championed by millennials in the early aughts that are not necessarily still thriving.
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Chuck E. Cheese
Chuck E. Cheese at the Annual Hollywood Christmas Parade in 2003.
Mark Sullivan/WireImage
Limited Too
A nostalgia-fueled Limited Too pop-up store in New York City in 2017.
Sarah Jacobs/Business Insider
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Claire's
Claire's offers jewelry aimed at teens along with a well-known in-store ear-piercing service.
Business Insider/Mary Hanbury
J. Crew
A woman walks past a J. Crew storefront.
Getty/Spencer Platt
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Toys R Us
Shoppers shop in a Toys R Us store on Black Friday in Miami in November 2016.
AP/Alan Diaz
Victoria's Secret
Victoria's Secret Angels in 2017.
Dimitrios Kambouris/Getty Images
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Blockbuster
An employee putting a sanitized DVD in a ziplock bag amid the coronavirus pandemic at the last remaining Blockbuster in Bend, Oregon.
Ryan Harding