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The fragrances successful men are wearing this year, from expensive Le Labo colognes to Old Spice deodorant

As Business Insider previously reported, Gen Z is obsessed with smelling good. According to Piper S…

Amanda Krause   


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Basketball is having a moment, and that's good news for Nike

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could b…

Jordan Hart   


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Kmart has all but disappeared from the US. But its Australian namesake is booming.

Wesfarmers-owned Kmart now operates over 300 stores across Australia and New Zealand and employs ar…

Nathan Rennolds   


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Sales of 'The Handmaid's Tale' rose nearly 7,000% this week on Amazon — but 'Melania' takes the No. 1 bestseller spot

Sales of "The Handmaid's Tale" rose sharply on Amazon in the wake of Donald Trump's election, risin…

Grace Eliza Goodwin   


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Corporate execs are already talking about how Trump's election is shaking up their businesses

Discussion of tariffs on earnings calls reaching their highest levels since 2020, according to data…

Dominick Reuter   


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I've worked at Costco for 19 years. Here are 10 of the best things I'm seeing on the shelves right now.

After working at Costco for 19 years, I totally get why the store is the leading retailer in custom…

Veronica Thatcher   


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Dear Santa: Please bring me a Skibidi Toilet for Christmas

A $45 "mystery toilet" could be on the top of Gen Alpha's wish list. It's part of a trend of very o…

Katie Notopoulos   


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I own a collection of luxury handbags. Here are 4 mistakes I avoid before dropping thousands on a new purse.

Aside from my family, friends, and pets, I consider handbags to be my first love — specifically, de…

Sydney Barber   


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Trump's win spells trouble for a luxury comeback in China

Luxury brands face uncertainty in China as the threat of higher tariffs and rising nationalist sent…

Maria Noyen   


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China's luxury slump is trickling down to other consumer companies

Companies like Starbucks, Nike, and Estée Lauder have reported falling sales in China as weak consu…

Madeline Berg,Huileng Tan   


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Starbucks' app is down on the first day of the chain's holiday menu

Starbucks' mobile app was not taking mobile orders for some customers on Thursday as the chain laun…

Alex Bitter   


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What Trump's win means for retail giants like Walmart, Target, and Costco

With Trump, tariffs are likely to be a headache, tax cuts could be a tailwind, and an immigration c…

Dominick Reuter,Nora Redmond   


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Starbucks and Luckin are in a fight for the global coffee market. I visited both to see how they stack up on price, menu, and vibe.

Starbucks slumped in sales this last quarter. But the Chinese coffee brand, characterized by heavy …

Aditi Bharade   


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I've used one product to get flawless-looking skin for 3 years. It lasts for hours on hot days and barely feels like I'm wearing makeup.

A few years ago, while looking for a good foundation, I came across the Beautyblender Bounce radian…

Alyssa Morin   


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I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.

Aimee Smale started her fashion brand, Odd Muse, four years ago, but struggled with how quickly the…

Lindsay Dodgson   


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It's not getting any easier for fast-food chains

Fast-food chains like McDonald's, KFC, and Burger King face declining sales in the US as rising pri…

Mary Hanbury,Nora Redmond   


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Target changes app to curb 'double-tapper' customers who caused chaos with drive-up orders

Target updated its mobile app so customers arriving for drive-up order pickup can't immediately tap…

Dominick Reuter   


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The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel

La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…

Maria Noyen   


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Food deliveries keep getting more expensive — but we can't stop ordering

Food delivery costs rise but demand remains high as Americans prioritize convenience and time-savin…

Nora Redmond   


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'I just can't': Why so many consumers are sick and tired of online shopping

It's not just you. 74% of shoppers say they've abandoned their online shopping cart because they we…

Emilie Friedlander   


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I shopped for home decor at Walmart and Target. One store had better deals, but the other stocked cuter items.

Both big-box stores are readily available across the country (Walmart has over 4,500 stores, and Ta…

Meredith Schneider   


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Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.

Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…

Maria Noyen   


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America has a shoplifting epidemic. The thieves aren't who you think.

Suburban shoppers like the "Parmesan Bandit" are pilfering everything from tape measures to blocks …

Emily Stewart   


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Fast food chains are locked in a 'value war' for US customers

McDonald's, Starbucks, and others this week have highlighted a "value war" as customers push back o…

Dominick Reuter   


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TGI Friday's files for Chapter 11 bankruptcy

In the filing, the company listed both assets and liabilities as between $100 million and $500 mill…

Rebecca Rommen