I went to bankrupt Toys R Us and saw how grave the threat of Amazon has really become
The check out was also the place to pick up orders placed online. There was an area with a register on each floor, clearly in anticipation for the holiday rush.
The fact that the store was in immaculate condition made us see that even the best retailers are threatened by Amazon's e-commerce model.
Downstairs, there were some outdoor toys and bikes for children, with a small track for testing.
A "Playlab" also has interactive demonstrations for children.
Kids were, however, encouraged to interact with the "Magic Mirror".
It's clear this is an in-and-out type of store, without showstopping experiences like the Ferris Wheel inside the former Toys R Us in Times Square which closed earlier this year.
There wasn't a single sale or deal tag, which definitely simplified things in terms of pricing.
The only out-of-place item was this Thomas the Tank Engine toy that a kid left in the middle of the floor just before I walked through.
All shelves were fully stocked, without a single hole or misplaced item.
Lego also had special section.
The store was also dotted with Lego figures, like Rey, BB-8, and Minions on the stairwell.
A giant Geoffrey the Giraffe encourages visitors to take a selfie.
A whole section on the first floor was dedicated to Disney and Star Wars
The theme of the popup is definitely "New York" with display signage that looks like the New York Subways.
The store was situated over three floors. The main floor had "hot toys" and licensed products, the top floor had Lego sets and educational toys for younger kids, while the bottom floor had RC cars, bikes, and outdoor toys.
We spotted a lot of toys that have been predicted by retailers as top sellers this holiday, like this Imaginext Batman robot. A display model lets kids and parents buying the toy check it out before purchase.
There were a few amount of people shopping for noon on Tuesday, some with children and some not, and some clearly tourists.
Walking in, I was immediately struck by how clean the shelves were.
The temporary Toys R Us in Times Square is located in the famous Knickerbocker Building.
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