I tried the new fitting room at Ralph Lauren - and it blew my mind
I went to Ralph Lauren's Polo flagship store on 5th avenue in Manhattan to check out a cool new feature that was added to the store.
After picking out some clothes to try on, an employee led me to the fitting room where I was excited to find the interactive mirror.
It's a touch screen — similar to an iPad or tablet — and includes all the necessary features shoppers might need while trying on clothes. When I entered the fitting room, all of the items I wanted to try on were already scanned and entered onto the interactive mirror.
Before trying on the items, you can set the lighting of the fitting room to your liking. The lighting ranges from brightest to darkest and the options are called "Fifth avenue daylight", "East Hampton sunset", or "evening at the Polo Bar". I'm not a fan of fluorescent lights so I went with the darkest setting.
Next, you can choose the language you wish to use.
If the color or size of your item isn't working for you, you can choose something different from the options on the mirror...
...and an employee will respond to you! You don't even have to leave the room. They'll grab the new item and let you know when they're on their way.
The mirror will also double as a personal shopper by recommending other items that might go with what you're trying on. This is a smart way to get shoppers to spend more money.
If you press the "request assistance" feature, you can choose to remove items from the fitting room, swap sizes or colors, or just talk to someone (if you feel like engaging in human interaction).
When you find something you like, but aren't sure if you want to buy it that day, you have the option to send the information about that item to your cell phone. The mirror will text you.
My first experience using Ralph Lauren's interactive mirror was awesome! It made my shopping experience so much better. I didn't have to worry about getting dressed to go back in the store to find a different size or color. And it was cool to browse through other items without leaving the fitting room. My favorite part was being able to set the lighting — a constant nuisance in most dressing rooms. Hopefully smart mirrors will be in every fitting room in the near future.
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