The Ultra-Modern Store That Gives E-Commerce A Whole New Dimension
STORY launched in beta as "A Start-Up Store" in 2011 in New York City.
Founder Rachel Shechtman is a consultant who has worked with brands including Gap, Kraft, and Lincoln.
STORY stores have themes, such as "wellness." All products fit into the theme.
STORY works with sponsors for themes, such Benjamin Moore paints for the "Color" iteration.
The store is known for its interactive features. This one allowed customers to take a picture to be featured in the store.
STORY often utilizes creative, themed displays.
The stores are set up like art spaces that follow a consistent theme.
The company has worked with e-commerce providers like Birchbox to give a physical space to connect with consumers.
Here's another one of STORY's interactive displays.
The brand's most recent collaboration is with Art.com, which was just went through a rebranding.
Graduate students from Pratt designed the entire space in Chelsea.
This Perch Interactive table allows for shoppers to draw a picture then post to Twitter.
Here, a little girl explores a vending machine with Tattly temporary tattoos.
Here's a closer look at the Tattly machine.
STORYs current ART theme also features these customizable iPhone bands by Quirky, previously only available online.
The Art-themed store includes these modern prints for sale, provided by art.com.
This display shows how customers can take photos and have them converted to artworks and sold on art.com.
These dresses are customized from artworks and made by local startup constrvct.com.
This wall showcases artist Jaime Derringer.
The store follows an art theme, despite using many different vendors.
The window display, also designed by Pratt students, can be turned around and customized by shoppers.
Here's a close-up of the window display.
The store features a variety of art-themed clothing, housewares, and accessories.
You've seen how STORY is changing retail...
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