Ashmita Gupta07 May 2024, 10:45
Deceptive endorsements, crafted to manipulate and mislead, can wreak havoc on a business's reputation or send you down a path of buyer's remorse. In 2023 alone, Tripadvisor removed a staggering 1.3 million fraudulent reviews! Another research conducted by the UK government found that 11-15% of reviews in specific product categories were thought to be fraudulent. So, how can you, the savvy online consumer, navigate this minefield of opinions?