Place IQ
Advertisers want - and need - to learn more about whom they're selling to, whether that's city dwellers in their mid-twenties or suburbanites in their forties. But it's the drill-down information that really counts. Did you know, for example, that Chrysler lot visitors tend to watch the Food Network, while Audi owners often shop at Whole Foods?
PlaceIQ is able to provide this highly valuable research for national brands by using location intelligence - and then, uniquely, combining it with an understanding of real-world behavior. In doing so, they can reach consumers where others couldn't before.
To show what type of analysis PlaceIQ can do, the company compiled its latest PIQonomics report by examining the behavior of car owners and people who visited auto dealerships in the US. To gather the information, PlaceIQ crossed its own proprietary data with research from Rentrak on TV viewership and Polk modeled ownership data provided by IHS Automotive. The combined data includes some crucial insights, such as where owners of certain auto brands like to dine, how they spend their leisure time, and which TV networks they watch when they're at home.
Scroll down for the report and visit PlaceIQ for more on the PIQ platform.
Place IQ