REPORT: Grocery Delivery Startup Instacart Is Raising $100+ Million At A $2 Billion Valuation

Instacart via FacebookInstacart delivers groceries

Instacart, a grocery delivery service startup, is reportedly raising a Series C round of more than $100 million, at a valuation of $2 billion, sources told TechCrunch.

That's a pretty big valuation leap from June, when the company raised $44 million at a valuation of $400 million.

Instacart, which launched two years ago, currently delivers groceries in about an hour to people in 10 different cities, with a delivery fee of $3.99. It's one of several startups trying to tackle the same-day delivery space, including New York-based WunWun.

Big players like Google, with Shopping Express, and Amazon, with AmazonFresh, are also experimenting with same-day grocery delivery.

TechCrunch's sources indicated that Kleiner Perkins could be leading the round. Business Insider reached out to Instacart for comment.