AP
While this service is still under consideration, it would provide live TV channels similar to the ones found on cable or satellite TV. A set-top box may still be under development, according the same report.
One possible reason for this still being in the early stages is that Amazon would need to pay a hefty fee since licensing content is expensive. That was one of the reasons why Intel ended up selling its Web TV product to Verizon today.
Amazon's project appears to still be in the very early stages. Meanwhile, we already know Sony, Google, and Apple have had similar talks with media companies about delivering content over the Web.
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.