@FDNY/Twitter
The fire started inside the five-story walk-up apartment building at 41 Spring St., near Mulberry St., at about 6:40 p.m., fire officials said, according to NBC.
In addition to four stories of apartments, a Pinkberry is located on the ground floor of the building.
According to local news website DNAInfo, 140 firefighters responded to the blaze; as of 7:45 pm it was still not under control.
Several streets in the area have reportedly been shut down by emergency responders.
A photo from @NYScanner shows smoke rising from the roof of the building:
Another shot from @NYCityAlerts