Renault To Expand Its Base In Smaller India Cities

French carmaker Renault is expanding its presence across smaller Indian cities to grab its share in the Indian automobile market. Reports suggest that the vehicle manufacturer is planning to roll out its first multi-purpose vehicle (MPV) 'Lodgy' in India next year. And for this, Renault is seeking to strengthen its sales infrastructure in the smaller towns of the country, which have a high growth rate.

Sumit Sawhney, Renault India Country CEO and managing director told PTI, "We are looking to increase our presence in tier II-IV markets which will play a key role in growth of automobile industry in India, and our A-entry (small car) will play a key role in meeting this objective."

In 2015, Renault's focus will be on introducing two new products in the MPV and small car segments, said Sawhney.
With an aim to create a niche for Renault in the entry-level segment, which is the heart of the Indian automotive industry, the CEO said: "With the launch of our MPV, we plan to offer customers a unique value proposition and create a niche in the segment, like we did with the Duster. Renault has a clear cut plan chartered not only for 2015, but we are looking at a long-term horizon and working on our product strategy for 2016 onwards as well."

Talking about the sales trend this year, Sawhney said, "2014 was a mixed bag for the automobile industry in India. We saw a few good months when the industry recorded positive growth and a few challenging months with negative sales trends.”
(Image: img3.aeplcdn.com)