Few steps away from formal launch? Reliance Jio is rolling out its 4G-backed Lyf smartphones for consumers

Reliance Jio has started selling its 4G enabled Lyf smartphones and has also rolled out a host of offers with it.

Reliance Jio is offering free unlimited data for first three months with 4,500 minutes of voice calls.

The Lyf smartphones are available in Delhi-NCR, Bengaluru, Mumbai, Chennai, etc.

The Mukesh Ambani-led company is likely to launch the network commercially now.

Jio is expected to disrupt the market and its low cost offerings may hurt other telecom companies such as Airtel, Idea, Vodafone, etc.
ET quoted some store executives saying the 4G cards were available since last week.

Jio's strategy and planning head Anshuman Thakur told ET that the company was awaiting the integration of spectrum that it expects to get from the sharing-and-trading pact with RCom.