'Record Safari': How the owner of Coachella's record store travels across the country to find vinyl for the festival
In the past four years, leading up to the annual California music festival, Rodriguez has embarked on months-long, cross-country road trips to stock the festival store up to its typical quota of around 30,000 used records.
He travels to well-known stores and obscure stops, seeking out hard-to-find records and other vinyl he sees potential demand for.
For this year's trip, the concept of Rodriguez's search for records caught the eye of an independent film crew, who joined him on the trip and is producing a feature-length documentary about it, titled "Record Safari."
Business Insider met Rodriguez and the film crew at a used record store in New York City, around the halfway point in their trip. We discussed how he goes about picking records, his view on the increased demand for vinyl in recent years, and the most interesting spots that he's found records at in the U.S.