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Rdio welcomes Apple Music by cleverly copying an old Apple stunt from over 30 years ago
Rdio welcomes Apple Music by cleverly copying an old Apple stunt from over 30 years ago
Cale Guthrie WeissmanJun 9, 2015, 02:42 IST
Apple announced on Monday its intentions to go headfirst into the music streaming industry and others are taking notice.At its big Worldwide Developers Conference, Apple showed off its new Apple Music streaming app, which offers services competing with nearly every other mobile music streaming company on the market.Apple is a late arrival to the music streaming space, so we'll have to wait and see the impact Apple Music will have on competitors like Pandora and Spotify.Rdio, one of the more popular music streaming services, issued a response to Apple, it's both smart and sassy.In a statement emailed to Business Insider, Rdio welcomed Apple to the streaming industry:This statement is short, sweet, and gets to the point. But it also quietly takes aim at the Apple of Yore, and veteran Apple employees will likely immediately recognize the statement's format. That's because in 1981, IBM announced it was going to make a PC. Apple responded with a full page ad that said:You see Rdio taking a few pages from the Apple playbook here.Classy as Rdio's response was, others didn't use the same tact. Spotify CEO Daniel Elk, for instance, simply tweeted "Oh ok" in response to Apple Music. Sadly, Ek decided to delete his tweet shortly thereafter, but chances are Rdio's clever response will likely be the one Apple employees will talk about around the water cooler.
