Rajiv Mathrani the new Chief Brand Officer of Bharti Airtel

Rajiv Mathrani has been appointed as the Chief Brand Officer for Bharti Airtel’s India operations. He will lead Airtel's brand positioning, strategic initiatives and associations, and will report to Srini Gopalan, Director - Consumer Business, Bharti Airtel (India).

"His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavor of building a brand of the future. I also take the opportunity to thank Mohit for his valuable contribution in creating some of the iconic campaigns for us and wish him all the success as he pursues his dream," Gopalan said in a statement.

Mathrani has held various leadership, marketing and sales roles earlier in India and other emerging markets across organizations like Marico Industries, Citibank and Glaxo SmithKline Consumer Healthcare.

He has joined Airtel from Pepsico where he led the snacks category and portfolio strategy for Lay’s, Kurkure, Uncle Chipps and Cheetos - and played a key role in driving strong business growth and defining master brands.

Mathrani takes over from Mohit Beotra, who has decided to move on from Airtel to pursue entrepreneurial opportunities.

Mathrani graduated in Production Engineering from University of Mumbai and is an MBA from XLRI.


(Image credits: Indiatimes)