Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Quantcast Shows Pinterest Traffic Tanking, But ComScore Says Its Up Huge*

Nicholas CarlsonJan 23, 2013, 20:49 IST

Judging by this Quantcast chart, spotted by New York startup guy Drew Breunig, Pinterest appears to be losing momentum.

The problem is, Quantcast is very accurate when it directly measures sites, but less so when it is forced to estimate traffic as it is in this case.

ComScore, which is more accurate when Quantcast does not directly measure, says Pinterest is up from 26 million US visitors in October to 28 million US visitors in December.

NOTE: An earlier version of this post reported only Quantcast's estimate. That was dumb, and not very helpful to readers. We apologize.