'Psychologically scarred' millennials are killing countless industries from napkins to Applebees - here are the businesses they like the least
There are many complex reasons why millennials' preferences differ from prior generations, including less financial stability and psychological scars from growing up during the recession.
"I think we have got a very significant psychological scar from this great recession," Morgan Stanley analyst Kimberly Greenberger told Business Insider.
Here are 19 things that millennials are killing.