Price War: SpiceJet Offers 10 Lakh Tickets For Rs 999

Indian low-cost airline SpiceJet has announced yet another discounted scheme that offers 10 lakh tickets at prices as low as Rs 999. The carrier has rolled out over 10 such price cuts since the beginning of 2014. The discounts allow passengers to travel at much lower prices across various domestic routes between January 6 and October 24, 2015. Passengers can avail these discounts only on the bookings made between July 8 and July 10.

According to a post on SpiceJet’s website, the airline has termed its latest ticket sale as ‘lower than train fares’. Notably, the carrier owned by Sun Group of India continues to incur huge losses on its balance sheet.

The latest discount offered by SpiceJet is an attempt to gain market share, especially with the competition intensifying in the domestic aviation sector with the entry of Air Asia India and Tata-SIA, believe Industry experts.

“Competition has intensified in the air market with the entry of new players, and this sale announcement by SpiceJet targets shoring up bookings in advance, so as to sustain their market share in the face of increased competition that is likely going forward,” said Indian online travel agency Yatra.com president Sharat Dhall.

Rajesh Magow, co-founder and CEO-India, MakeMyTrip, said, “With airfares cheaper than railway fares, we expect travellers to upgrade the transport-leg of their holiday to flight instead of rail or road.” (Image: Wikipedia)