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Teen guru Bethany Mota is huge on YouTube - but she doesn't use Facebook video. Is she doing it wrong?
When it comes to shareable online video, most people think YouTube is the dominant player - and it still is. But a little over a year ago Facebook launched its own video platform and it has suddenly become huge. Most people are unaware just how big Facebook now is as a video sharing platform.
And most people don't know how YouTube has been sidelined on Facebook.
So Business Insider UK asked Socialbakers, the social media marketing management company, to put some hard numbers on the competition between the two platforms. Which one is bigger, which one is more effective, and which one is growing faster? We shared the results of that research last week with 1,000 attendees at Engage 2015, the big social media conference in Prague.
