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Newsmax's audience skyrockets during Trump rallies that other networks, including Fox News, ignore

Jan 31, 2022, 11:27 IST
Business Insider
Former President Donald Trump speaks during the 'Save America' rally at the Montgomery County Fairgrounds on January 29, 2022 in Conroe, Texas.Photo by Brandon Bell/Getty Images
  • Former President Donald Trump has held two "Save America" rallies this month.
  • The right-wing cable channel Newsmax airs the rallies, while most networks skip them.
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Viewership numbers for the right-wing cable channel Newsmax soar when they air former President Donald Trump's rallies — possibly because no other network is showing them.

CNN's Brian Stelter said in a segment of "Reliable Sources" on Sunday that Newsmax's ratings skyrocket on nights the former president speaks.

"On a normal Saturday night, Newsmax might have 50,000 viewers, but when Trump held a rally two weeks ago, more than 1.5 million found the channel, beating Fox, because Fox ignored the rally," Stelter said.

Newsmax did not immediately respond to Insider's request for comment.

Newsmax said last week that the network's airing of Trump's Arizona rally on January 15 drew 2.9 million viewers, according to Nielsen data.

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Most networks, including Fox News, do not air Trump's campaign-style events. Trump has held two "Save America" rallies this month, one in Arizona and one in Texas on Saturday.

Trump has used the rallies to criticize President Joe Biden, push false claims about the 2020 election, and hint at a potential run in 2024. On Saturday, he also floated the idea of issuing pardons to Capitol riot defendants if he decides to run and is reelected in 2024.

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