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Jason Miller returns as Trump advisor for campaign struggling to generate much excitement compared to 2016

Joshua Zitser   

Jason Miller returns as Trump advisor for campaign struggling to generate much excitement compared to 2016
  • Jason Miller will advise Donald Trump on the strategy of his 2024 presidential bid.
  • He previously left the Trump campaign to become CEO of the right-wing social media platform Gettr.

Jason Miller, who left the team of former President Donald Trump in 2021 to become CEO of the right-wing social media network Gettr, will be returning to Trump's team to work on his 2024 presidential bid.

Miller, who worked on Trump's campaigns in 2016 and 2020, was brought on board in 2016 to professionalize the Trump communications operation, later serving as a spokesperson for Trump's 2017 transition team.

He will now be a senior advisor for the 2024 presidential run, advising the former president on strategy, Politico reported.

"It was always a matter of when and not if I returned to help re-elect President Trump in 2024," Miller said in a statement, per Politico.

"You can impact the world a lot by launching a social media platform, but nothing compares to getting President Trump back into office," Miller added.

Miller is joining around 40 members of staff on Trump's campaign, which includes a mixture of familiar faces from previous campaigns and other longtime Republican operatives.

Susie Wiles, who helped run Gov. Ron DeSantis' winning 2018 gubernatorial campaign, and Chris LaCivita, a veteran Republican strategist, are part of the 2024 bid.

Steven Cheung, his former White House assistant communications director, and Tony Fabrizio, who was Trump's 2016 pollster, have also made a return, per TIME magazine.

The campaign, however, has gotten off to a rocky start, failing to attract the same level of excitement as his previous runs.

Trump announced that he was running a week after his party underperformed against expectations in the midterm elections, leading to accusations that his endorsement strategy had failed. This led to speculation that Trump had diminished his standing with the GOP.

Former Trump White House press aide Sarah Matthews described the campaign launch in a tweet as "low-energy" and "uninspiring."

A controversial dinner with Ye, formerly known as Kanye West, and self-described white supremacist Nick Fuentes also drew sharp criticism from Republicans.

And there are multiple criminal and civil investigations into Trump that risk clouding his campaign message.

Meanwhile, two major conservative groups, the Club For Growth group and billionaire Charles Koch-funded Americans for Prosperity, have both signaled they are open to supporting someone other than Trump, according to The Independent.

Several former longtime allies have also deserted the former president, including former Gov. Chris Christie, who described Trump as a "serial loser," as well as evangelical Christian leaders and Mike Pence, his former vice president.



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