Bob Iger signals support for LGBTQ rights on company call. Here's why that's so important for Disney's future.

• On a company call Monday, Disney CEO Bob Iger said inclusion is a "core value."
• This comes after Florida lawmakers revoked Disney's special tax status over "Don't Say Gay" law.

On a company call Monday, reappointed Disney CEO Bob Iger addressed a pressing issues facing the company: LGBTQ rights.

Iger told employees that inclusion and acceptance are among the "core values" at the company, according to CNBC.

"This company has been telling stories for 100 years, and those stories have had a meaningful, positive impact on the world, and one of the reasons they have had a meaningful, positive impact is because one of the core values of our storytelling is inclusion and acceptance and tolerance, and we can't lose that," Iger said.

His comments come as Disney continues to deal with the repercussions of Florida's "Don't Say Gay" law, which bans instruction on sexual orientation and gender identity in kindergarten through third grade.

Earlier this year, elected officials in Florida pushed back against Disney after then-CEO Bob Chapek spoke out against the Republican-backed Parental Rights in Education law in the state, where Disney employs some 60,000 workers. Florida lawmakers voted to rescind the special tax status of Disney World in Orlando.

Advancing LGBTQ rights will be important for Disney. If Iger, who first served as Disney's CEO from 2005 to 2020, does not continue to do so, he risks looking as though he's not in favor of a group that's often marginalized and targeted. And Disney risks losing customers, workers, and brand loyalty. Indeed, the public wasn't happy with Chapek's response to the Florida law.

"This is not going away. This is just the reality now," Martin Whittaker, the CEO of Just Capital, a research nonprofit and business consultancy, previously told Insider. "If you don't create a narrative that is rooted in really what you stand for, then one will get created for you."

Most Americans support LGBTQ rights

For Disney's leadership, losing the company's special tax status in the state carries financial repercussions. So could further battles with Florida lawmakers. But the cost of trying to play both sides of a human-rights issue, while less immediately tangible, would be greater.

Seventy percent of Americans support same-sex marriage, per 2021 Gallup data. And 64% support protecting trans people from discrimination, according to a recent Pew survey.

Beyond upsetting some of those who clamor for seats at Disney movies or at its theme parks, Iger risks alienating his employees.

Many of Disney's creators are passionate about diversity. Just look at comments from some of Disney's top creators who've worked on recent movies like "Strange World" or "Buzz LightYear," both of which included LGBTQ characters.

"His gayness is one part of him. He's also bold and wildly empathetic," Don Hall, director of "Strange World," told Variety, speaking about the film's openly gay main character. "I think we can't wait for the world to embrace him like we did."

Actor Chris Evans, who voiced Buzz Lightyear, told Variety in a separate story that he was frustrated with the backlash to the film's same-sex kiss.

"The goal is that we can get to a point where it is the norm, and that this doesn't have to be some uncharted waters, that eventually this is just the way it is. That representation across the board is how we make films," he said.

But Disney's same-sex kiss between two women in "Buzz Lightyear" only made it to theaters after Pixar staffers sent Disney's leadership a letter demanding the studio not censor "nearly every moment of overtly gay affection" in its films, according to the Hollywood Reporter.

Disney didn't immediately respond to Insider's request for comment.

Iger will likely face increased pressure to take a stance on these types of issues. The 2022 Edelman Trust Barometer, an online survey that asked more than 36,000 people about a variety of leaders, found that among workers in general, 60% expect their CEOs to speak publicly about social and political issues.

"There's never been a more important time for business to lead, to step in to fill the void," Edelman CEO Richard Edelman previously told Insider. "Business needs to make societal issues a core part of business strategy."

Taking on those societal issues could make the job Iger faces as a returning leader even harder. There is a slice of American conservatives who are against LGBTQ rights. But should a CEO cave to a loud minority? For some Disney fans, the answer is "no."

"Shout out to the buzz light year movie for representing for the lgbtq+ community," one viewer from North Carolina tweeted. "It was beautiful and I like that my girls can see representation of healthy diverse relationships."