Biden quips he is 'young, energetic, and handsome' in $30 million ad campaign

Rebecca RommenMar 12, 2024, 00:08 IST

Business Insider

U.S. President Joe Biden speaks during a campaign event at Pullman Yards in Atlanta, Georgia, U.S. March 9, 2024.Evelyn Hockstein/REUTERS

Joe Biden has launched a $30 million ad campaign in which he makes light of concerns over his age.
He jokes about his age, as he did during Thursday's State of the Union address.

President Joe Biden pokes fun at concerns about his age in a new $30 million TV- and digital-ad blitz.

At 81, Biden is the oldest serving president in the nation's history, and his age is proving to be an obstacle as the 2024 election nears. In a recent New York Times-Siena College poll, even 61% of his 2020 voters said they thought he was now "just too old."

"Look, I'm not a young guy — that's no secret," Biden says at the start of the new Biden-Harris campaign ad titled "For You."

"But here's the deal — I know how to get things done for the American people," he adds.Former President Donald Trump, the frontrunner for the Republican presidential nomination, is running for reelection at 77.Hillary Clinton, who was Trump's Democratic opponent in 2016, criticized the emphasis on Biden's age over Trump's. "Joe Biden and Donald Trump are effectively the same age. Let's use that as a baseline," she wrote on X, formerly Twitter.

In the ad, Biden highlights his accomplishments and says, "Now we're rebuilding America."He also hits out at his top opponent, calling Trump out for failing to pass an infrastructure law as president. Biden later successfully passed infrastructure legislation."Donald Trump believes the job of the president is to take care of Donald Trump. I believe the job of the American president is to fight for you, the American people — and that's what I'm doing," he says."I'm Joe Biden, and I approve this message," he says."Can we do one more take?" a voice asks toward the end before the camera refocuses on Biden."Look, I'm very young, energetic, and handsome — what the hell am I doing this for?" Biden quips.The 60-second ad is set to run for six weeks on various networks, including ESPN, TNT, Comedy Central, and FX, targeting key swing states.Biden used similar humor during his State of the Union address."I know it may not look like it, but I've been around a while," Biden said during his speech Thursday night.

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Biden quips he is 'young, energetic, and handsome' in $30 million ad campaign