A 'Let's Go Brandon' store has opened in Massachusetts selling right-wing merchandise

• A store dedicated to "Let's Go Brandon" merchandise has opened in Massachusetts, per local media.
• WJAR reported that the store sells a sign reading: "The 2nd Amendment is my gun permit."

A store dedicated to "Let's Go Brandon" merchandise mocking President Joe Biden has opened in Massachusetts, according to local media reports.

WJAR reported that the store opened in late November in North Attleborough, selling merchandise including hats, shirts, and signs.

The outlet published a photo of the store's outdoor sign which has the words "Let's Go Brandon Store," with the "e" in "let's" made up of three horizontal red stripes like in the logo that Biden and Vice President Kamala Harris used for their 2020 presidential election campaign. The logo also has images of black-and-white checkered racing flags.

Another photo published by WJAR shows a rack of signs it said were on sale at the store, with one reading "The 2nd Amendment is my gun permit." Another sign says: "God, guns, & guts made America. Let's keep all three." A third reads: "When I die don't let me vote Democrat."

"Let's go, Brandon" became a right-wing anti-Biden chant after Brandon Brown won a NASCAR race in Alabama on October 9.

While Kelli Stavast, an NBC Sports reporter, was interviewing Brown following his victory, some audience members chanted "Fuck Joe Biden" in the background. But Stavast instead referred to the chant as "Let's go, Brandon" during the interview.

The chant has since been used by political personalities ranging from Daily Wire founder Ben Shapiro to former president Donald Trump.

The Fall River Reporter reported that another Let's Go Brandon store had recently opened in Somerset, North Attleborough, on the site of a former New England for Trump store that had closed in late 2020.

The Fall River Reporter reported that the Somerset store is open from 11:00 a.m. to 6:00 p.m., seven days a week.