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15 viral moments from presidential campaigns since the dawn of social media
15 viral moments from presidential campaigns since the dawn of social media
Max KalnitzOct 27, 2020, 20:41 IST
At the 2012 Republican National Convention, the world was introduced to "Eastwooding."The Washington Post/Getty Images
In the modern landscape of presidential campaigns, few things can help or hurt a presidential candidate more than having a viral moment.
In 2008, Tina Fey turned a viral Sarah Palin interview into a viral sketch on "SNL."
During a 2012 speech at the RNC, Clint Eastwood famously addressed an empty chair as if President Obama was sitting in it.
After Obama's "You didn't build that" comment went viral in 2012, it became a Republican slogan.
Few things can help or harm a candidate's chances of being elected president more than a viral moment.
Although the internet went public nearly 30 years ago, in August 1991, it can be argued that our modern definition of internet virality didn't start happening until somewhere right between 2005 and 2008 when Twitter, Facebook, and YouTube were starting to hit their strides.
As a result, the 2008 presidential election had many viral moments and was considered by some to be the first election won online. With that in mind, here are 15 memorable viral moments from presidential campaigns since 2008.
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The internet jumped on Sarah Palin after she couldn't name any newspapers or magazines during an interview in 2008.
Katie Couric interviewing Sarah Palin in 2008.
CBS Photo Archive/Getty Images
A fictional dance-off between Barack Obama and John McCain was just one example of the power of the viral video in 2008.
John McCain and Barack Obama in an actual presidential debate in 2008.
PAUL J. RICHARDS/Getty Images
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Budweiser brought back its "Wassup" commercial in 2008.
Budweiser.
SOPA Images/
At the 2012 Republican National Convention, the world was introduced to "Eastwooding."
Clint Eastwood at the RNC.
The Washington Post/Getty Images
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After Barack Obama's "You didn't build that" comment went viral, it became a Republican slogan.
Barack Obama speaking in 2012.
Pool/Getty Images
When Mitt Romney said he'd have to cut funding to public television, a sad-looking Big Bird went viral, and his supporters came out in droves.
Big Bird and Seth Meyers on SNL in 2012.
NBC/Getty Im
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Romney's "binders full of women" comment during the same presidential debate sparked memes and costumes.
Mitt Romney's binders full of women remark inspired lots of costumes in 2012.
ROBYN BECK/Getty
While campaigning for the presidency in 2015, Donald Trump hosted "SNL" and gifted the internet this parody of Drake's "Hotline Bling."
Taran Killam, Donald Trump, Jay Pharoah as Drake, Bobby Moynihan, and Beck Bennett during the "Hotline Bling Parody" sketch on November 7, 2015.
Dana Edelson/NBCU Photo Bank/NBCUniversal via Getty Images
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At a presidential debate in 2016, Trump sniffled, Clinton shimmied, and the internet struck gold.
Hillary Clinton and Donald Trump at a presidential debate in September 2016.
David Goldman/AP Photo
The internet went nuts over the Clintons' childlike wonder as they played with balloons at the 2016 Democratic National Convention.
Hillary and Bill Clinton.
Jessica Kourkounis/Getty Images
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Jimmy Fallon ruffled Donald Trump's hair during his appearance on his show in 2016.
Donald Trump with Jimmy Fallon.
NBC/Getty
Ken Bone became a social media star after asking a question in the second 2016 presidential debate.
Ken Bone poses for a picture with fans.
Chip Somodevilla/Getty Images
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Brayden Harrington's speech about how Joe Biden helped him overcome his stutter provided an uplifting viral moment on the 2020 campaign trail.
Brayden Harrington and Joe Biden in February.
Andrew Harnik/AP Photo
The first 2020 presidential debate was messy, leading many on the internet to compare the two candidates to "The Real Housewives" series.
Trump and Biden during the first presidential debate in September.
Patrick Semansky/AP Photo
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Users across the internet didn't hold back when a fly landed on Mike Pence's head during the vice-presidential debate in October.
A fly sits on Mike Pence's head during the vice-presidential debate.
ERIC BARADAT/Getty Images