- Mike Bloomberg spent millions flooding the country with ads during his presidential campaign before it ended Wednesday - and he spent money on a lot of other things too.
- Bloomberg treated staffers to perks that rival those at Google, including salaries nearly double those at other campaigns, free meals, booze, iPhone 11s, and furnished apartments on Manhattan's Upper East Side.
- The former New York City mayor also gave his supporters free food, T-shirts, and buttons at rallies.
- With a net worth of $58.4 billion, Bloomberg is the richest person to ever run for president.
- Visit Business Insider's homepage for more stories.
Mike Bloomberg dropped out of the race to become the 2020 Democratic nominee on Wednesday, but not before the self-made billionaire had the chance to spend hundreds of millions of dollars on his own campaign.
Bloomberg's bid for the Democratic nomination cost over $500 million - or $5.6 million per day. Bloomberg's campaign spent 70% of its total budget on advertising, according to The New York Times, but that still left tens of millions for more frivolous purchases.
The former New York City mayor's investments in advertising didn't pay off either. Bloomberg spent a quarter of a billion dollars running ads in Super Tuesday states, only to get trounced by frontrunners Joe Biden and Bernie Sanders. Bloomberg's only outright win was the American Samoa, whose total GDP is only slightly greater than Bloomberg's ad spending.
Bloomberg is the richest person in American history to run for president, and his campaign costs didn't even make a dent in his massive fortune.
Keep reading to see how Bloomberg's campaign spent its money.