Politics
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Republican presidential candidate and former Florida governor Jeb Bush speaks to supporters during a rally on his "Jeb Can Fix It" Tour on November 2, 2015 at the Tampa Garden Club in Tampa, Florida.
- Winning US political campaigns are often remembered for their catchy slogans, but less well remembered are the campaigns where slogans weren't so much widely admired as widely mocked.
- From Jeb Bush and Christine O'Donnell in recent years to Franklin Polk and Grover Cleveland back in the 19th century - terrible political sloganeering has a long history in the US.
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If you want to be President of the United States, you'd better have a strong campaign slogan.
Candidates and their teams will take pains to come up with a slogan that encapsulates the key message of their campaign in a pithy phrase. Think President Donald Trump's "Make America Great Again" or Barack Obama's "Yes We Can."
The key thing is to avoid being boring.
But sometimes campaigns land on a slogan that is memorable for all the wrong reasons - based on appalling puns, and inadvertent double meanings.
Check out a handful of the worst slogans in US political history below: