- BJP has spent over ₹3 crore on Facebook ads in UP in the last 30 days.
- Indian National Congress has spent ₹6.3 lakh, whereas
Samajwadi Party spent ₹19 lakh. - Overall there are over 15 crore registered voters in the region, of which 52.8 lakh are new voters.
Just a back of the envelope calculation shows that the UP arm of BJP would have spent roughly ₹10 lakh on daily basis on these Facebook ads, which is significantly higher than the ₹21,000 spent by Indian National Congress (INC) in the region in the same time frame.
Other political parties — including the Samajwadi Party and Rashtriya Lok Dal — are trailing behind when it comes to their Facebook ad spends in the last 30 days.
Note: Spending between January 21 to February 19
The second biggest ad spender in the UP region was hyperlocal platform Hindi Publicvibe, which spent nearly ₹79 lakh between January 21 to February 19.
The Assembly Elections in UP will be conducted in seven phases from February 10 to March 7, and the results will be announced on March 10. The first three phases of polling have already been carried out on February 10, February 14 and February 20 in areas like Muzaffarnagar, Modi Nagar, Jhansi Nagar and others.
Overall there are over 15 crore registered voters in the region, of which 52.8 lakh are new voters.
SEE ALSO
Equity markets across the world witness bloodbath amid worsening Russia-Ukraine conflict
Indian government orders blocking of apps, website, social media accounts linked to Sikhs For Justice
Fans mourn the end of 'Arthur' after 25 years of life lessons and a bunch of iconic memes